As a continuation of the campaign launched early in December, GOAT and PSG hosted a ‘People of Paris’ Exhibition for Paris Fashion Week, exploring the relationship between the club and the Parisian creative community.

Back in December, PSG & GOAT announced the return of ‘People of Paris,’ a joint visual campaign and product drop that celebrated the Parisian community around the world and highlights the ways that PSG, the club’s fans and the city of Paris influence sports, fashion and style around the world. Now, as a continuation of that campaign, GOAT explore the synergy between the iconic club and supporters from the Parisian creative community through a special exhibition at PFW 2024. Each element has been thought to create an unique portrait of PSG and what the club means to fans in Paris—and beyond.

Centred around the concept that, for more than half a century, the club has leveraged its unique geographical identity, transcending the football pitch to impact the world of style, the physical space expanded on a limited edition zine, tracing PSG’s rise to the forefront of global culture.

PSG legend Ronaldinho appears next to contemporary icons Kylian Mbappé, Ousmane Dembélé, Randal Kolo Muani, Nuno Mendes, Warren Zaïre-Emery and Lee Kang-in. Supporters from the Parisian creative community join the athletes, including Sarah Andelman, Dinos, Johanna Tordjman, Mory Sacko, Edmond Luu, Jenn Abey, Fatou Diawara and Dev Hynes.

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Photography: @opheliemrs and @anissbelarbi

All apparel and merchandise is now available exclusively on the GOAT app.