Continuing their international brand expansion, Paris Saint-Germain have unveiled a new US flagship store on Fifth Avenue in New York City. The move follows the recent opening of the club’s impressive new store on the Avenue des Champs-Élysées in Paris.

Few clubs in the world boast the reach of PSG, and the Ligue 1 side are looking to develop their influence over in the U.S. by opening its first ever east coast flagship store in New York City. Located at 587 5th Ave, the brand-new flagship store will be the first-ever official boutique in New York City for an international sports club. The move follows the recent opening of the club’s impressive new store on the Avenue des Champs-Élysées in Paris, the successful opening of the club’s first US store in Los Angeles one year ago, and their first store in South Korea back in 2020.

The new store will feature an extensive product assortment of team jerseys, headwear, accessories, with a full range of Nike and Jordan teamwear, one-of-a-kind collabs, fashion collections and NY-inspired Paris Saint-Germain designs exclusively available at the new location. In addition, collectibles such as exclusive signed game and non-game jerseys as well as other team items will be available for purchase.

Paris Saint-Germain brand development over the last 10 years is truly unique. Becoming the first sports team to open an official boutique in New York City is a key milestone to establish the club as one of the greatest sports brands in the world,” said Fabien Allègre, Brand Director at Paris Saint-Germain. “The club is now the number four sports club in the world on social media and our fanbase, worldwide and especially in the US, is growing exponentially. Over 160 million fans follow our team every day. New York is the pinnacle of that growth. We are excited for Paris Saint-Germain supporters from all over the world to experience this new store event and be part of Paris Saint-Germain unique project.”

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In celebration of this opening and tying in with the club’s expansion, Paris Saint-Germain and NYC-based boutique creative studio, Fly Nowhere have launched an innovative initiative developing special projects and collaboration merchandise. Co-branded product drops will be inspired by local motifs in celebration of PSG landing in New York. These drops will be available exclusively at the PSG NYC and Paris flagship stores.

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