Bringing three of the most decorated leaders from the Adidas roster closer to the masses, Adidas have joined forces with global video messaging site Cameo to present the 'Coaches on Call' campaign. An opportunity that would see Jose Mourinho, Eni Aluko and Xabi Alonso deliver personalised messages to fans who have gone above and beyond for their community.

With a good energy and a positive state of mind, Adidas have looked towards the beauty of unity once more to bring the 'Coaches on Call' campaign to the fore. By collaborating with 'Cameo' the two brands have been able to bridge that gap between elite names from the game and have them deliver one of one messages to members of the grassroots football community who continue to give back to the game. 

With that in mind, the brand are empowering fans and players to nominate a recipient who has taken great strides to inspire others through football, to get a personalised message from the likes of Jose Mourinho, Xabi Alonso or Eni Aluko. Entries need to be made at before July 3, 2021

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Cameo has a history of connecting fans with tens of thousands of pop icons. Usually a paid service, Adidas has stepped in here to allow this connection to three from their stable of elite talent for free. Applications are encouraged from all levels of the amateur game. It could a Sunday league squad,a 5-a-side captain, a youth team manager – anyone who deserves a bit of extra encouragement from the best in the game, both on the pitch and off it.

As official match ball supplier for UEFA EURO 2020™ adidas is celebrating the unity and togetherness the tournament brings and is creating opportunities for fans and players with the Uniforia Football Delivery Service as another example. Strong sentiment and a feeling of solidarity, it's a move that can go a long way in spreading positivity whilst giving back to the core of the game.

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Pumped and ready to pass on that wisdom, Jose Mourinho said: “I have a passion for football at every level. You never lose that love for it at an amateur level especially, and I look forward to delivering some messages of motivation to those who are the foundation of the football community.

Enter your local heroes here before July 3, 2021