Creative Soccer Culture

England takeover Nike's flagship London store

As the England squad look to set sail and jet wings for French soil, a handful of the 23-man squad took one last chance to bid farewell to fans in the city as they hit up a transformed and neon laden NikeTown in London.

With plenty of roar and air-max bounce in their step having just racked up another win, this Nike supported squad of lions dropped in to a store of style. NikeTown London transformed itself into a venue of support for its home nation, offering the chance for one final Q&A along with a few signatures before the players signed out to focus on nothing but football.

Some description

In attendance, captain Wayne Rooney was joined by SoccerBible Magazine Issue 6 cover star Raheem Sterling, as well as John Stones, Eric Dier, Nathaniel Clyne and Jack Wilshire. With nearly all areas of the park covered, the players gave their last words on English turf ahead of their first fixture against Russia on June 11th. It also meant they could get a little last minute boot customisation in the mix too.

Some description

Just over a week away, the countdown is well and truly on.


The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.