Bringing a unique football experience to Nike Town, London proceedings were kicked off in some fashion on Friday night.

The small sided game, hosted inside the flagship store saw teams and players flex some serious football muscle. Music came from hip-hop duo Krept and Konan while a special appearance from none other than Chelsea winger and Premier League champion Willian took it to the next level. You couldn't get more of a feast of football cool.

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Part of a week long series of events, the first floor has been transformed. As well as trialing the on-pitch innovations of MagistaX and MercurialX, visitors to the store will be able to explore the latest in off-pitch style, customise products and create their own NikeFootballX digital content.

NikeFootballX Presents…takes place from 10am to 7pm each day at 236 Oxford Street, London W1C 1DE. A number of events are guest list only, download the Nike Football App or visit for the full event programme and to pre-register.