A shoe that has found huge success on the streets, the adidas Ultra BOOST returns for its boldest colour yet as adidas hook it up with a sprinkling of "Frozen Yellow".

Launched by David Villa and Yohan Blake in January this year, the adidas Ultra BOOST has gone from 'the world's best' performance runner to one of the streets hottest silhouettes; just call it the Kanye effect. West shot the shoe to new heights after donning and all-white pair of the Primeknit centric runners at the Billboard Music Awards, bringing it to the attention of sneakerheads worldwide. Now adidas are reaping the benefits of Ye’s influence

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The "Frozen Yellow" update features all the same tech that projected the Ultra BOOST to the top of the comfort tree, offering the highest energy return cushioning in the running industry. Perfect for footballers looking to up their fitness game with minimum risk of injury.

The adidas Ultra BOOST is available at select online stockists including Pro-Direct Soccer. Thoughts? Drop your comments below.