adidas and Liverpool FC reach back into the archive to revive one of the club’s most memorable looks, unveiling the Bringback Collection, a faithful recreation of the legendary 1995/96 away strip and supporting training wear.
Adidas have perfected the art of dipping back into the archive for both inspiration for modern designs but also for nostalgia-laden rereleases. So the minute the Three Stripes were reported to be returning to the red side of Merseyside, fans speculated about nostalgic kits they’d like to see return, And top of most people’s list was the 1995 away kit. Instantly recognisable thanks to its bold EQT identity and unmistakable colour combination, it’s been homaged several times in recent years by both New Balance in 2017/18 and Nike in 2023/24. But you can’t beat a proper rerelease, and here adidas deliver a meticulous 1:1 homage, which stands as the hero of the range.
But the jersey doesn’t arrive alone. The Bringback collection extends the archive energy through a full suite of retro-inspired training wear, tapping into classic silhouettes synonymous with the era. Shorts, a sweatshirt, drill top, drill pants and a tee all land in the unmistakable adidas x LFC EQT palette of green, black and white, completing a head-to-toe throwback fit that feels lifted straight from the terraces of the mid-90s.
Authenticity sits at the centre of the design language. Heritage details remain untouched: the classic Liverpool crest sits proudly on the chest, the era-defining Carlsberg sponsor returns front and centre, and oversized EQT branding drives home the unmistakable adidas aesthetic that defined football style at the time.
While the original colourway delivers pure nostalgia, the collection also introduces a contemporary evolution. A black-out edition of the hero jersey reimagines the classic with a tonal treatment, featuring a stealth crest, sponsor and adidas branding. The result is a sleek, modern interpretation that bridges generations, honouring the past while speaking directly to today’s football fashion landscape.
And if you’re rolling out a collection like this, there’s only one person to turn to for the campaign – Robbie Fowler. Yep, to mark the release, adidas and Liverpool FC rolled out a campaign featuring the former Liverpool hitman and his partner in crime, Steve McManaman – two players that encapsulate the Spice Boys era that the kit was synonymous with. Set inside a retro sports shop – Fowler’s Sports – the film leans into nostalgia while celebrating the cultural impact of the period, as they serve current men’s and women’s first-team players in a meeting of generations.
Shop the adidas Liverpool 1995 collection at prodirectsport.com/soccer
