Umbro and CARNIVAL are back at it. Following on from the heat of their AW23 drop, the two brands reunite once again to celebrate a major milestone — CARNIVAL’s 15th anniversary — with a capsule that’s every bit as bold, expressive and culturally tuned-in as you’d expect.
Officially titled “The 15th Anniversary Collaboration”, this latest link-up between Umbro and Carnival feels like a confident evolution of their shared vision, turning up the volume on identity, colour and football heritage. Founded in 2010 as a sneaker store, CARNIVAL quickly carved out a name by pioneering social media and online retail in Thailand. Fifteen years on, they stand as a cornerstone of the Thai streetwear scene — and this collaboration feels like a fitting tribute to that rise.
At the heart of the collection is a meeting of worlds. Umbro’s deep-rooted football DNA collides with CARNIVAL’s streetwise Thai sensibility, resulting in a capsule that’s both globally fluent and locally grounded. Drawing inspiration from traditional Thai art and culture, the designs weave together architectural motifs, national colours, textiles and typography, all layered over unmistakable football graphics. It’s big, bright and unapologetically brash — exactly as it should be.
Classic football jersey silhouettes form the backbone of the drop, reimagined through a lens of nostalgia and excess. Think bold block colouring across home-and-away pairings, with visual nods to some of the game’s most iconic looks — from Inter Milan’s unforgettable 97/98 third shirt to the flamboyant goalkeeper jerseys of the 90s, with a touch of Brazilian flair thrown in for good measure. It’s a celebration of football’s most expressive eras, filtered through contemporary street culture.
The collection spans 12 silhouettes in total, each paired into a home and away setup, reinforcing the football-first narrative that Umbro does so well. But this is as much about CARNIVAL’s journey as it is about the shirts themselves. Founded in 2010 as a sneaker store, CARNIVAL quickly carved out a name by pioneering social media and online retail in Thailand. Fifteen years on, they stand as a cornerstone of the Thai streetwear scene — and this collaboration feels like a fitting tribute to that rise.
Confident, expressive and culturally rich, the Umbro x CARNIVAL 15th Anniversary Collection is a reminder of what happens when football heritage meets modern streetwear with purpose. Loud in all the right ways.
Shop the Umbro x Carnival 15th anniversary collection at carnivalbkk.com
