Creative Soccer Culture

Juventus & Loro Piana Unveil Latest Formalwear Collection

’Tis truly formalwear season, and following PSG’s reveal of their latest collection from Dior, Juventus follow suit (ahem) by revealing their latest look from Loro Piana for 2023.

The partnership between Juventus and Loro Piana was announced back in August 2021, when the prestigious maison was announced as the club’s Official Formal Suit supplier for the 2021/2022 season. That was then renewed for a second season in August ’22, when it was also announced that they would be dressing the women’s team for formal occasions. Well, the partnership looks to be going strong, as they’re back with another formalwear collection, dressing out the Old Lady in a set that is the perfect balance of sophistication, savoir faire and tailoring.

Designed to be worn at formal occasions during the season, most likely ahead of their Europa league matches, the single-breasted Torino jacket pays homage to Loro Piana's distinctive, refined style. As you’d expect, the suits have been tailored specifically to the players’ requirements.

Loro Piana’s interest in the world of sport accompanies their pursuit of excellence and drive for innovation. The fashion brand and Juventus are both founded in Piedmont, meaning, like their clothes, they are the perfect fit. OK, we’ll stop with the clothing-based puns now.

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Shop Juventus 22/23 replica at

Daniel Jones

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