Creative Soccer Culture

adidas Drop The 2020/21 Juventus Icons Collection

Following up their solo Icon effort from 2019, Juventus are back at it again, only this time with the help of technical partners adidas. The latest Icons Collection features a retro flavoured line-up of lifestyle pieces that serves to celebrate the timeless style of the Italian club.

Juventus launched their first Icon Collection at the beginning of 2019, striding confidently onto the streetwear scene with their first self-branded lifestyle capsule. But for the second iteration, they’ve welcomed the help of kit suppliers adidas, offering a new edge to this latest release. This new collection combines 90s inspiration and streetwear influences, while the minimalist cut of the J logo continues to lend itself perfectly to this type of stylised fashion.

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The collection is comprised of the expected range of tops, tees and hoodies, but they’re all laced with a throwback vibe that is most evident in the inclusion of the Juve Icons Tee, which takes the vintage aesthetic of the Bionconeri and leverages it to full effect. Black and white understandably dominates the collection, while flashes of orange pay tribute to the club's new third shirt.

The Icon clothing collection arrives at the same time as adidas Originals choosing to focus on the Serie A champions for the latest instalment in the A-ZX series: a collection of 26 unique ZX 6000 hybrids – one for each letter of the alphabet. And yep, you guessed it, J is for Juventus. The Three Stripes flexing their flow for some premium treatment for their Italian trendsetters.

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Shop the adidas Juventus Icons Collection at

Daniel Jones

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