Creative Soccer Culture

PUMA & Memphis Depay's Label BADTTW Launch Clothing Collection

Strengthening their bond, PUMA and Memphis Depay have come together for a first collection in partnership with Memphis’ BADTTW clothing label – the premium sub-label of Memphis Depay Clothing (MDC). The collection infuses Memphis’ style into PUMA’s iconic T7 inspired t-shirts, jackets, and track pants.

Since signing with the brand, Memphis has been used to front PUMA’s ‘Players’ Lounge Collection’, but now the partnership between the Dutch international and PUMA moves on to the next level, for a collection with Memphis’ BADTTW clothing label. BADTTW is the premium sublabel of Memphis Depay Clothing. BADTTW or Blind and Deaf To The World, is a nod to Depay’s beloved goal celebration, but also a mentality of focus; tunnel vision, and blocking out negativity. The platform also supports Ghanaian charities helping children with vision and hearing loss.

The collection is a representation of Memphis’ love for fashion and passion for helping the next generation. The capsule utilises blue wash and pristine colour tones throughout the ultra-slick garments. PUMA’s jumping cat logo combines with Depay’s BADTTW wordmark with a bespoke graphic created by Memphis that is placed across the back of the t-shirt and jacket.

I love to express myself and be creative with what I wear. I love that PUMA gives me the platform to be creative and let me do my thing," said Memphis Depay. “They have given me creative freedom on the iconic T7 tracksuit, which to me is a real honor knowing so many legends have worn it. I love what PUMA brings to the pitch, but a special part of our relationship is being able to work on passion projects outside of football. The BADTTW logo connects with me on many levels: fingers in both ears when I score. Blind and deaf to the world. It strengthens my focus and makes me stronger. I want my brand to convey that. This is the start of numerous exciting projects I have planned with PUMA.

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Shop the PUMA x Memphis BADTTW collection at

Daniel Jones

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