Creative Soccer Culture

Inter Launch 'Made In Milano' Lifestyle Collection

Taking the I M brand firmly in its own direction, Inter unveil their ‘Made in Milano’ collection – a new limited edition in-house lifestyle capsule that shows off the majesty of the city of Milan.

Inter’s brave new reinvention continues to gather pace, with the club releasing their own limited edition clothing collection that’s been not only designed but also produced in Milan for the first time, strengthening the connection between the club and the city of Milan. Having been thought up with new generations in mind, the aim of the collection is to speak to a wider audience in harmony with Inter’s new brand, which is increasingly culturally relevant on and off the pitch. 

milano 22-min.jpg
milano 20-min.jpg

The collection sees hoodies, tees and shorts in two contrasting colour options of white or black, both featuring the iconic Biscione snake skin graphic applied throughout in the same blue as this season's home kit. It’s a distinctive and instantly recognisable design spread, applied throughout the pieces, which together represent the first drop of what will be various releases throughout the season.

The distinctive mark of the garments is the Made in Milano label, which is located both on the inside and on the front of products. Youth Srl, owner of Iuter and Octopus – the two biggest Milan streetwear brands for new generations – has been entrusted with product manufacturing and ensuring only materials of the highest quality are used throughout. 

milano 23-min.jpg
milano 17-min.jpg
milano 19-min.jpg
milano 25-min.jpg
milano 18-min.jpg
milano 24-min.jpg

The limited-edition Made in Milano collection is available while stocks last on store.inter.it

Author
Daniel Jones

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.