Justin Timberlake stepped out with backing for eventual World Cup Champions France for his show in Paris last week by wearing a collaborative PSG x Jordan jacket.
The collaboration between PSG and the Jordan brand has been floating around for some time now, going back to the reveal of an Air Jordan 5 sneaker to celebrate PSG's domestic treble last season. Whispers of a wider clothing collection became louder in Paris as Timberlake showcased a collaborative jacket with the Jumpman logo featuring on the PSG crest as he took to the stage on his "Man of the woods" tour.
![JT Image1.jpg](/media/74664/jt-image1.jpg)
Expected to launch ahead of the new 2018/19 season, the collaboration between Paris Saint-Germain and Jordan is another move in the Parisian's strategy of establishing themselves as the leading streetwear club in the world. A move that has seen them focus hard on their fashionable image with celebrity connections and lifestyle branding to carry the brand image onto a global scene.
There is no launch date as of yet for the collection, although we do know that the Air Jordan PSG 1 will drop in two colourways of black and navy blue, and the aforementioned Air Jordan PSG 5 that features club branding and "75" on the sole as a nod to the Paris zip code. Stay tuned for more...