Creative Soccer Culture

Umbro x Avnier 2017 Capsule Collection

Another step into left field lifestyle territories, Umbro have launched a collaboration with French brand AVNIER which runs diamonds down the sleeve like you won't believe.

This collaboration is a win on so many levels for Umbro. While their collaborations seem to come thick and fast, their choice of fashion focused link ups through brands such as House of Holland, Off White and Patta is of the highest order. For this next offering it's AVNIER who the double diamonds are dancing with. A french brand that was co-founded by rapper Orelsan, it's a multi-layered serving of raw tastes.

Going back to 90s infused outerwear such as drill tops and denim based track tops is a bold move, but as we take shelter from the seasons there's no finer way to dine. Heavy branding is what you like to see with a contemporary Umbro release and this is no exception. Coupled with subtle touches that ooze 'AVNIER', we're seeing high fashion meet grass roots.

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Doing wonders for Anglo-French relations and championing both parties, the capsule collection launches from November 23rd. Those diamonds have never looked so sharp.


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