Making moves in their own creative direction, Norwich City teamed up with Patterns of Play to curate and design covers of their match day programme for the 17/18 season. Each cover given a bespoke treatment, it's a step in the strong direction for the space where football meets design.
Patterns of play is a design studio in Norwich that focuses on providing a platform for football inspired creatives to sell their work. Having produced several pop up exhibitions, for the 17/18 season, they were given the opportunity to collaborate with Norwich City for their match day programme. Bringing together a plethora of creatives, the outcome has been illustrated as well as inspired. Each artist has offered a bespoke finish and much tailored variation. Served on a strong, minimalist cover layout, 23 covers have been produced to go alongside each Norwich City home game for the 17/18 season.
Each design tells a story connected to that fixture and through various visual techniques. From portrait illustration through to tactile layering of cut out paper, it's not just a graphic design element that has been showcased but a real all round art approach that has been perfectly crossed with football.
A real dosage of creative inspiration that goes beyond any food for thought, this collaboration has brought something entirely fresh to a medium that will forever be trying to find its place in a digital age. The match day programme is a legacy product of football and through projects like this, the value and significance and rejuvenate an almost lost art.
You can see more about Patterns of Play here.
