It's always interesting to the see the outcome when a club enlists a creative agency to collaborate on a mixture of assets. French club Lille OSC have a long standing relationship with Péoléo and their combined efforts are of striking proportion

The imagery as shown above was created to present the connection between the club and its fans. Representing the strength they hold in fuelling the team, it sees a wave of fans combining to form the club crest. A campaign of multi-disciplines it was, just like the video below, created by French agency Péoléo.

The video above also served as another piece of the creative jigsaw. Ahead of the 15/16 season, it encouraged fans to engage with the club and continue their powerful support. An interesting collaboration, Lille are one of the best supported teams in Ligue 1 and they currently sit 12th in the table. It'll be interesting to see how they approach the 2016/17 season.