Creative Soccer Culture

Paul Pogba Stars In adidas 'First Never Follows' Film

The year of the Pogba? 2016 could well be that if the Juventus midfielder can guide France to European glory in their own back yard. He's got everything that the new-look adidas Football represents, the attitude, the talent and the edgy personality and that on and off pitch style is celebrated in the latest 'First Never Follows' film.

Ahead of France and Romania kicking off EURO 2016 in Paris tomorrow night adidas have launched a new film, narrated by a young football fan as he tries to recreate Pogba’s trademark strike in a local small-sided football pitch. Laced up in his new 'Mercury Pack' adidas ACE 16+ PURECONTROL boots Pogba expresses his playful and creative character in the film.

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The film pays tribute to Pogba’s unique style, with fresh haircuts, trending goal celebrations and even his own hashtag: #pogboom. Pogba has inspired young fans all over the world that it’s not what you do, but how you do it that matters. Leading a new generation of style, Pogba has seamlessly moved to the top of the game, all in his own stride, but his biggest test comes now. Legendary status is up for grabs.

Snap up a pair of adidas PURECONTROL boots here.


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