Creative Soccer Culture

adidas Unveil 'The Base' Berlin

The adidas invasion of Berlin gathers pace as the brand offer a first look at their urban football centre pitched up in the capital ahead of the Champions League Final on Saturday.

'The Base' will be adidas' home for the duration of the showpeice event in Berlin and will also be a semi-permanent footballing location for grassroots football. Working with a group of 35 young footballers from Berlin – known as the Club of 35 – adidas have designed a facility based around the needs of the modern footballer.

The venue, located in Uferhallen, Berlin, will be officially revealed during an opening party tomorrow night (Friday 5th June) where adidas Football VIPs and young footballers from around Berlin will assemble to take part in a 2 v 2 tournamengt. Guests will also be invited to take part in small sided football matches and watch a screening of the Champions League Final on Saturday evening. The venue itself will then be open full time to the general public and young footballers from Saturday 13th June onwards.

Some description

Selected features include 2-a-side pitches, a trick shot studio, alley pitch, boot room, a warm up area and a dedicated skills area. As well as world class facilities, 'The Base' contains hangout zones for the kids of Berlin to relax in-between matches. Additionally, adidas will utilise the venue as an “open source” location for youngsters to get involved in projects such as the testing and development of unreleased product. Our bags are packed, roll on tomorrow night...

Stay tuned to SoccerBible as we'll be bringing you all the latest from 'The Base' live from Berlin.


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