Creative Soccer Culture

Video | Genealogy of Innovation

43 years of Nike in under 2 minutes - Animation studio Golden Wolf bring the Genealogy of Innovation to life.

Bringing Nike's Genealogy of Innovation campaign to life are Golden Wolf, the animation arm of creative design studio I Love Dust. The awesome animation tracks back to the birth of Nike and takes us on a journey through their key innovative designs across seven game-changing eras. Seven short films cover 43 years of history and over 200 shoes and boots in under 2 minutes. 

Further reading:
Nike "Genealogy of Innovation" Book


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