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La Napoli Women Continue the Trend of Women’s Teams Carving Their Own Identity

If there was one theme that’s emerged across women's football in recent years, it was confidence. Confidence to do things differently. Confidence to move away from established norms. And, increasingly, confidence to step out from the shadow of the men's game and build identities that feel entirely their own. That's exactly what La Napoli Women have done.

News

On Arrives in Football Alongside Kylian Mbappe

In news that is set to shake the very foundations of football and football branding as we know it, Swiss sportswear brand On has announced its entry into football. And they’re not coming alone. Confirming rumours, they have announced that World Cup winner Kylian Mbappé has left Nike to join them.

Features

Why On Football Could Change Everything

After months of speculation, On has officially confirmed its much-talked-about move into football by unveiling none other than Kylian Mbappé as its leading athlete and Thierry Henry as its Director of Football.

Performance Football Apparel

The 10 Best Third Shirt Designs of the 26/27 Season

Ah, and here’s where the designers really have their fun! Yep, following our home and away round ups, we’re onto the 10 best third shirts for the 26/27 season from around Europe.

Lifestyle Clothing

The 2026 Heritage Collection Is a Celebration of Mexican Identity That Only Charly Could Pull Off…

In an era where football brands are constantly chasing global appeal, there’s something refreshing about a collection that knows exactly where it comes from and isn’t afraid to shout about it. That’s exactly what Mexican brand Charly have done with the launch of their 2026 Heritage Collection, a capsule that celebrates culture, craftsmanship and identity in a way that the sport’s biggest players simply can’t replicate.

Boot Spotting

Steven Bergwijn Debuts Unreleased Nike Mambacurial Superfly

Steven Bergwijn was recently spotted wearing an unreleased pair of Nike Mercurial Superfly boots and, judging by the details on display, it looks like another Kobe Bryant-inspired football collaboration is on the way.

Features

Brooks Has Found a Clever Way Into Football

Brooks Running has no business being on the front of a Premier League training shirt. And yet it makes complete sense.

Features

Inside Nike’s 24-Hour Boot Shop

Elite footballers are particular people, and understandably so. When your feet are responsible for your reputation and your livelihood, an almost-right pair of boots isn’t really right at all.

Performance Football Apparel

The Brand Battle Between Nike and adidas Continues as Croatia Become the Latest Nation To Switch…

There’s been a feeling of real unrest in the international football kit scene recently. For years, the landscape felt relatively settled. The biggest nations were tied to the biggest brands, and while the occasional contract changed hands, there was a sense that certain partnerships were untouchable. That illusion was shattered when Nike prised Germany away from adidas.

Performance Football Apparel

Bayern Munich Go Loud With Vibrant New 26/27 Oktoberfest Shirt

Every year, Bayern Munich's Oktoberfest shirt is one of the most anticipated special-edition releases in football, blending Bavarian tradition with contemporary design. For 26/27, adidas has thrown out the rulebook, delivering perhaps the boldest Wiesn kit the club has ever worn.

Features

How EA Became Music’s Unlikely Tastemaker

For almost three decades, FIFA has shaped the musical tastes of its audience with an influence no traditional platforms can replicate.

Boot Spotting

Rayan Cherki Debuts adidas F50 Hyperfast x Ante in Champions League

The UEFA Champions League always brings a few surprises, but one of the standout moments from this week's return of Europe's elite competition came courtesy of Manchester City's Rayan Cherki, who stepped onto the pitch against FC Porto wearing the exclusive adidas F50 Hyperfast Elite Arte.

Lifestyle Clothing

adidas and Real Madrid Shift Into Gear With New LFSTLR Racing Collection

Perfectly timed to coincide with the F1 in Madrid, adidas and Real Madrid have unveiled LFSTLR Racing, a new lifestyle collection that brings together the worlds of football, fashion and motorsport in a fresh, contemporary way.

Features

Who Is Football’s Next Big Challenger Brand?

A few years ago, suggesting that Skechers might become a serious football brand would have sounded utterly ridiculous.

Performance Football Boots

PUMA x Represent Ultra Nitro 7 Marks 247's Long-Awaited Move Into Football

Represent's 247 line has spent the last few years building a reputation in performance running, but football was always the obvious next step. Now, that move has finally arrived with the launch of the PUMA x 247 ULTRA NITRO 7 ULTIMATE, a collaboration that sees the Manchester brand enter the football boot space for the very first time.

Features

Intra: A New Beckham Legacy

Intra is quickly carving out its own space at the intersection of football, fashion and culture. Its first World Cup-inspired drop set the tone for a brand that already feels distinctly its own, and behind it Romeo Beckham is beginning to carve out a creative legacy of his own alongside Justin Saul, one that feels separate from the shadow of the Beckham name.

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