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adidas Partner With Labrum For Arsenal's 24/25 Away Kit & Collection

Celebrating the rich and well-established connection the club has to the African diaspora in London and beyond, adidas and Arsenal partner with Labrum London for their 24/25 away kit and collection.

Performance Football Apparel

Bayern Munich Reveal 24/25 Away Kit From adidas

Inspired by the heart of the Bavarian region, adidas has revealed Bayern Munich’s away shirt for the 24/25 season. Core to the bespoke design is a celebration of Munich’s iconic bronze ‘Bavaria’ statue.

Interviews

Henry Rodriguez’s Hair Painting At Our Miami ‘On A Plate’ Party Is Fire

The buzzy barber, aka @papiblendzz, opens up about his signature flames style, growing up surrounded by football, and the hot creativity of Miami.

Performance Football Apparel

adidas Launch Juventus 24/25 Home Shirt

Drawing inspiration from lunar missions, adidas launch the Juventus 24/25 home shirt. It features a subtle all-over crater graphic reflecting the unmistakable landscape of the moon’s surface playing out through the traditional black and white vertical stripes.

News

How C.P. Company Is Tapping Into Its Terrace Culture Connections With Man City Partnership

Manchester City recently announced a new multi-year partnership with Italian fashion brand, C.P. Company. The partnership will celebrate the shared relationship between the city of Manchester and the Italian brand, established in the 80s through authentic engagement with Terrace Culture.

Events

The adidas x SoccerBible Euro 2024 Semi-Final Watch Party Champions Creative Soccer Culture

We asked five local creatives to style adidas football national jerseys to create an inspirational street style photo series to backdrop our adidas Originals flagship showcase in Berlin.

Events

Customising adidas Football Boots With JW Customs

At the Home of adidas Football during Euro 2024, Jakob Werner, aka JW Customs, led an exclusive workshop where attendees could adorn modified adidas Predator, Copa & F50 football boots to taste.

News

Émile-Samory Fofana Levels Up His Football Qamis With adidas

In his own words, the rising French-Malian artist talks about designing and photographing functional football qamis, in collaboration with adidas, to playfully showcase his African roots.

Performance Football Apparel

West Ham Reveal 24/25 Home Shirt From Umbro

Gearing up for a new era under the watchful eye of Julien Lopetegui, West Ham have revealed their new home shirt for the 24/25 season from Umbro, which has a design inspired by the club’s 1960s golden era.

Performance Football Apparel

adidas Launch Manchester United 24/25 Home Shirt

Taking design cues from classic shirts worn by the Busby Babes, adidas reveal the Manchester United 24/25 home shirt. Bold combinations of red have been blended to form a light to dark red gradient, running down the main body of the shirt – giving the appearance of an ever-changing colour.

Interviews

Neil Bedford’s Retro England Jersey Shoot Is Excellent Euro 2024 Inspiration

The acclaimed photographer takes us behind the scenes of his stylish new shoot, which showcases Bedford’s classic vision and reverence for football jerseys using his own Umbro England shirts.

Performance Football Boots

PUMA Launch The Ultra 5 Carbon 'Formula Pack' Edition

Ready to debut in the knockout stages of the European Championships and the Copa America, PUMA reveal the Ultra 5 Carbon ‘Formula Pack’ edition, which boasts the brand-new SPEEDSYSTEM outsole and FastTrax stud design.

Interviews

Lifting The Veil On JonPaulsBalls’ Latest Project, 12 Pentagons

We recently spent time chatting with Jon-Paul Wheatley, AKA JonPaulsBalls, as the wildly talented designer takes the next step in his journey by introducing the world to 12 Pentagons, his new company dedicated to unique ball designs.

News

Trinity Rodman Pulled Up To Our 'On A Plate' Creative Soccer Culture Tour In New York

On our third stop, we took over the adidas Fútbol Society pop-up in Brooklyn with an expert panel discussion, a delicious dinner, and more to celebrate Copa América in the Big Apple.

Design Books and Magazines

In Review: adidas SPZL DECADE Book

As part of the brand’s 10 year anniversary celebrations and to coincide with the DECADE event, adidas Spezial produced a commemorative book, looking back on all the footwear releases since 2014, and we’ve gone cover to cover to give you an insight into it.

Performance Football Apparel

adidas Reveal Newcastle 24/25 Home Shirt

Commencing their new partnership together, Adidas have revealed the new Newcastle home shirt for the 24/25 season, and it draws inspiration from the classic 2002/03 home kit, worn during the Magpies’ last appearance in the UEFA Champions League until their return last season.

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