PSG x Jordan: Is The Hype Still Real?
19 July 2022. Paris Saint-Germain unveiled their new away kit and collection for the coming season, the latest release to come from their immensely successful collaboration with Jordan. But rather than an avalanche of plaudits and fans gushing over the new look, the reception to it was strangely muted. It was a far cry from the hype that surrounded the original drop, or even the releases of the following three years, begging the question: has the ground-breaking collaboration run its course?