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adidas Wrap Up Walcott Deal

adidas have announced today that Arsenal's Theo Walcott has swapped the Swoosh for the Stripes to pen a long term deal with the brand, ending his 11 year relationship with Nike.

Performance Football Boots

Joma Super Copa Speed "Black/White"

Joma scrub up their lightweight silo collection with a traditional "Black/White" colourway that drops on the Super Copa Speed.

Performance Football Boots

Podolski Creates Inter-esting F50

Lukas Podolski is going to need a bigger boot room soon. The largest adidas F50 collection in the game has a new member of the family this week as the Inter Milan striker sported another custom adizero.

News

Zlatan's 805 Million Names

With the focus on which logo would appear on Zlatan Ibrahimovic's boots against Chelsea in the Champions League the PSG striker personalised his boots with a far more important message.

Advertising & Branding

New Balance Face A Warrior's Test

Sure, the title is the punniest thing you've ever heard. But, despite a fairly impressive stable of players, plenty of hype built up for their upcoming releases, and the backing of one of the most storied and successful companies in the entirety of footwear...can New Balance actually compete on the world’s stage?

Advertising & Branding

@adidasfootball Nitrocharge Group DM with Javi Martinez

After becoming the first major sports brand to use Twitter's new group DM feature, @adidasfootball invited us into a conversation with 'Football Product Creation Specialist' Marco Müller and Bayern Munich midfielder Javi Martinez to talk all things Nitrocharge.

Interviews

Samir Nasri at New Balance Launch

As New Balance announced their much anticipated entry into the football industry in London this week we caught up with Samir Nasri to talk about his decision to sign on the dotted line with the confident new-comers and what we can expect from the first New Balance football boots.

Advertising & Branding

New Balance Football Launch Event

Meet the new kids on the block - New Balance Football. After months of speculation New Balance barged into the football market last night at a swanky launch event in Central London, backed with an army of world class players.

News

FIFA 15 Ultimate Team | Team of the Year Prediction

Rio Ferdinand, Joey Barton, Kyle Walker and Bayo 'The Beast' Akinfenwa come together to pick their ultimate team of 2014.

Performance Football Boots

Nike 2015 Black History Month Collection

Nike are celebrating Black History Month with a collection of killer products across their sports that honor athletes and coaches who have positively impacted sport with their courage and determination.

Boot Spy

Valentin Stocker Trains in Next-Gen adizero

Swiss international midfielder Valentin Stocker reveals the next-generation F50 adizero as adidas begin to deliver the new speed boot to their crop of F50 players.