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Who Is Football’s Next Big Challenger Brand?

A few years ago, suggesting that Skechers might become a serious football brand would have sounded utterly ridiculous.

PUMA x Represent Ultra Nitro 7 Marks 247's Long-Awaited Move Into Football

Represent's 247 line has spent the last few years building a reputation in performance running, but football was always the obvious next step. Now, that move has finally arrived with the launch of the PUMA x 247 ULTRA NITRO 7 ULTIMATE, a collaboration that sees the Manchester brand enter the football boot space for the very first time.

Features

Intra: A New Beckham Legacy

Intra is quickly carving out its own space at the intersection of football, fashion and culture. Its first World Cup-inspired drop set the tone for a brand that already feels distinctly its own, and behind it Romeo Beckham is beginning to carve out a creative legacy of his own alongside Justin Saul, one that feels separate from the shadow of the Beckham name.

Features

Why the Pantofola d’Oro x Thebe Magugu Collab Deserves Your Attention

Football and fashion collaborations are a dime a dozen these days. What once felt rare and exciting has become commonplace, with brands constantly searching for the next crossover opportunity.

Interviews

VANGUARD: The Creative Soccer Community | Akaar Amin

Akaar Amin can trace the beginning of Lack of Guidance back to a reworked Bayern München logo, a blank T-shirt and self-belief.

Performance Football Boots

New Balance Drop the 'Catalyst Pack'

As the new season starts to find its rhythm, New Balance have rolled out the Catalyst Pack, bringing the Furon, Tekela and 442 together under a clean, unified colour scheme.

Performance Football Boots

adidas Celebrate 30 Year Partnership With Zidane Through Special Edition Predator

To celebrate 30 years of adidas and Zinedine Zidane, one of the greatest partnerships in football, the Three Stripes have revealed a beautifully elegant special edition Predator that’s matched only by the Frenchman’s playing style.

Lifestyle Clothing

PUMA and A$AP Rocky Bring Music, Fashion and Football Together with Man City & AC Milan Jerseys

The lines between football, music and streetwear have never been blurrier, and PUMA's latest collaboration with A$AP Rocky is another sign of just how connected those worlds have become.

Performance Football Boots

PUMA Future 9 ‘Playmaker’ Boots Bring Portuguese Street Football Flair to the Pitch

PUMA has unveiled a fresh new take on the Future 9, and the latest ‘Playmaker’ edition is impossible to ignore. Arriving in the official colourway "Puma White/Vibrant Blue/Sun Stream/Light Aqua", the vivid design is eye-catching and inspired by the creativity, flair and the fearless attitude that defines street football.

Interviews

Sandro Tonali Is Learning To Love The Chaos

Sandro Tonali has always seemed comfortable with the uncomfortable. Leaving Brescia for the weight of expectation at AC Milan was one thing.

News

Inside Nike’s Toma Own The Cage London Final

There’s a specific kind of magic that only exists inside a London football cage. It’s the sound of the ball clattering against chain-link fencing, the bass heavy echo of music rattling through surrounding cars and houses, and the sheer, unadulterated disrespect of a nutmeg pulled off in tight quarters.

Boot Spotting

Is Declan Rice Set to Leave adidas?

From West Ham to Arsenal, Declan Rice has grown into one of the most influential central midfielders in world football. And through it all, he's been wearing adidas boots. But could that era be coming to an end?

Features

Inside Palermo’s Fresh New Identity

Modern football rebrands are pretty predictable. When a club suddenly feels like it needs to feel contemporary, sans-serif is locked in, historical details dug up and, several hundred words of brand strategy later, you end up with something that tends to look like every other rebrand.

Lifestyle Clothing

Stine Goya x Umbro? Say No More

Stine Goya’s latest Umbro collaboration for Fall/Winter 2026 is about as close to perfect as you can get.

Performance Football Apparel

Young Boys Turn Back Time With Heritage-Inspired 26/27 Third Shirt

Some shirts are inspired by a club's history. Others wear it front and centre. Young Boys' new 2026/27 third kit falls firmly into the latter category, drawing on one of the most recognisable landmarks inside the Wankdorf Stadium: the legendary Wankdorf clock.

Lifestyle Sneakers

West Ham Step Into the New Balance Era With Their Own 480 Trainer

One of the best things about having New Balance as your kit supplier is the complimentary shoes that you get as part of the bargain, as West Ham are now finding out with the reveal of their very own 480 trainer.

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