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Travis Scott and Nike Bring Mad Maximus To Barcelona For One Night Only

Goosebumps in Barcelona as Nike and Travis Scott touch down in BCN for the latest Mad Maximus event. The best street ballers across Europe came together to compete between the concrete walls of Parc del Fòrum, whilst surprise appearances from Barça legends and a secret Travis concert made it a night to remember.

Top 20 Football Kits from the 2024/25 Season

The 2024/25 clock is rapidly running down, cup finals are approaching and title deciding games are immanent. It’s only right that we round off this season with a roundup of the best kits we have seen out there on the pitch. From classic home kits to celebratory anniversary shirts and disruptive special edition’s, here is our top 20…

Top Athletes Who Are Playing the Fields of the Boot Game

The season is close to coming to an end, club contracts are running down and clearly so are boot contracts. Over the last few weeks, multiple top-level athletes have been spotted playing around with different brands and silos, suggesting a possible end in contract. Let’s have a look at who is wearing what.

Luke Jacobs Talks Us Through Growing Up In Manchester And His Personal Journey In The UK Wrestlin…

One of the brightest young stars in UK wrestling, Luke Jacobs, recently sat down with us to discuss growing up as a committed Manchester City fan, whilst mapping his own personal journey to become a renowned name in Progress Wrestling.

Umbro and Santos FC Reveal 2025 Away Kit

Santos FC and kit provider Umbro have launched the official away kit for 2025, re-imagining the clubs signature colours for a brand-new design. The shirt elevates the traditional black and white of Santos with golden touches, hopeful for a golden season in Vila Belmiro.

When Chaos Became Beautiful: The Rise of the Nike Hypervenom

With the T90 staging a comeback and Nike digging deep into the vault to resurrect the original Mercurial Vapor, all signs point to the Hypervenom being next in line. But what exactly made that first-gen Hypervenom Phantom so iconic?

Blending Heritage & Hustle: Francisco Reyes Jr. on Football, Art & Community

Francisco Reyes Jr., aka Never Made, is an LA-based storyteller and graphic designer. Stopping by the adidas Fútbol Society, he broke down how resilience and relentlessness fuel his craft in one of our most insightful On A Plate interviews yet.

Unreleased PUMA Pack Spotted On Pitch

Over the weekend we saw PUMA tease an upcoming new pack. The brand’s top players including Jack Grealish, Kyle Walker and Antony were all spotted debuting a fresh disruptive colourway in games full of action.

Under Armour Drop Striking New 'Pitch Viper' Shadow Elite 3.0

Under Armour are slithering to the top with a brand-new drop. The ‘Pitch Viper’ re-designs the Shadow Elite silo using snake-skin visuals, bringing a threatening aesthetic to the pitch.

Edwin Cerrillo: Carrying Culture, Chasing Greatness

Edwin Cerrillo’s journey to the top is long, unique, but it’s only just getting started. If he’s not holding it down in midfield for The Galaxy, he’s carrying around his family legacy with him wherever he goes. We chopped it up with the midfield general at the adidas Fútbol Society as part of the LA leg of the ON A PLATE series.

Raúl Jiménez: Breaking Records, Flying The Flag & Embracing The Journey

Raúl Jiménez has etched his name into Premier League history, becoming the highest-scoring Mexican in the competition. From Tepeji del Río to London, his journey has been one of resilience, adaptation, and pride. We caught up with the Fulham striker to talk records, life in England, and representing Mexico on the biggest stage.

Looking Back On 5 Years Of Nike x Liverpool Kits

The end is in sight for Nike and Liverpool’s time together following the official announcement that the Reds have signed a partnership with Adidas, which will commence on 1 August 2025. With that in mind, we’re taking a look back at all 15 kits from the last five years of Nike x LFC.

Breaking Down All 30 Looks From On A Plate Atlanta Pt. 1

Curated by stylist Rebecca Tsuki, each of the 30 looks at the On A Plate event in Atlanta represents a moment in time, blending club identity, cultural shifts, and high fashion influences.

Apple Reveal Bespoke Sleeve Badges For 2025 MLS Season

As a perfect way to commemorate 30 years of the MLS, Apple have designed brand-new, bespoke sleeve badges for the 2025 season. Each team will have a unique print design across the Apple logo, as a nod to the visual identity of each club's culture.

adidas Reveal Brand-New Away Kits For The Women's Euro 2025

The Women’s Euro 2025 is fast approaching and with that we see fresh new threads for each team. Adidas are the first to unveil bold new away kits for six competing teams, taking inspiration from the artistic culture and heritage of each nation.

Celebrating Inclusivity & Cultural Representation | Fitzroy Lions & The New Nike Australia kit

Paid Partnership With Nike

With the launch of the new Australia national team football kits, designed by First Nations artist Reko Rennie, Nike celebrate the spirit of inclusivity and cultural representation—a message that resonates deeply with the players at Australian grassroots side, Fitzroy Lions. Here, we dive into the kits’ cultural impact with the club’s founder and several senior players.