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Retro Football Boot Ads

In a pre-internet world marketing was a little bit simpler. There were no multi-million pound video campaigns to promote the latest football boots. No sponsored social media campaigns, viral clips and live broadcasted launch events. Just Steve McMahon and a half page spread in the local paper. Job done.

What to do with the Nike Hypervenom?

When the player who’s supposed to be the “face” of the product doesn’t wear it then there’s always going to be question marks. Throw in the fact that the Hypervenom II had to change uppers midway through its shelf-life, and players are still trying to accurately figure out a way to separate it from the Mercurial… then we can’t help but ponder the future for Nike’s Hypervenom series.

"Fly Nowhere": A Q&A With The Creators

With a big love for the game in The Big Apple, we speak to Diego Moscoco, designer and founder of Nowhere F.C. to grab a slice of his vision on where football meets fashion.

Messi & Neymar Make Half Time Boot Switches

The standout fixture in the Champions League Group Stage presented the perfect stage for both adidas and Nike to lace up their respective icons in their latest signature football boots. All eyes were on the Camp Nou as Barcelona entertained Man City, and while Messi and Neymar duly obliged by starting the game in their exclusive releases, both players reverted to their old colourways at half time.

Nike FootballX Floodlights Glow Pack

Yeah, they glow in the dark. Because, glowing in the dark has never been anything other than damn right badass. Taking things up a notch from the recent on-pitch Floodlights Pack, Nike return with an exclusive rendition of their FootballX collection titled The Floodlights Glow Pack.

PUMA evoPOWER 1.3 "Blue Yonder/Shocking Orange"

PUMA throw up some fresh hues for Fall by mixing palettes of "Blue Yonder" and "Shocking Orange" and fusing them onto the upper of the evoPOWER 1.3. It's a punchy, vibrant vibe for PUMA's next on-pitch colourway, that'll be seen on the feet of Olivier Giroud and Grzegorz Krychowiak.

In Conversation | Helmut Fischer

The man who holds the key to the illustrious archives, the man dubbed as 'Mr PUMA' and an OG in the sports marketing world. We catch up with Helmut Fischer at the launch of the FC Herzogenaurach launch at Pro:Direct's flagship LDN19 store.

FC Barcelona Set Up Camp In NYC

FC Barcelona turned the Empire State Building blue & red last night to mark the opening of their American headquarters in New York City. Barca have chased down multiple European and domestic titles and now they're chasing down the American dream as they look to increase their business and fan base in the States.

The Life of Pogba, And Why Hip-Hop Is Loving It

Nike Mercurial Vapor XI "Elite Pack"

The Mercurial Vapor XI may play a second fiddle to the Superfly when it comes to Nike marketing campaigns, but it's still very much elite by name, elite by nature when it comes to player uptake.

Under Armour & Aston Villa Announce Partnership

Under Armour and Aston Villa have announced a five-year-partnership and swiftly rolled out their very first kits for the upcoming 2016/17 Championship season.

What To Do With A Problem Like Bale?

Is Gareth Bale heading for the golden boot wearing old boots? A goal in each group game has installed the Welshman as the current top scorer at EURO 2016. That was part of the plan for adidas, but not all of it. There's a vital ingredient to success missing for the Three Stripes — Bale doesn't get on with his X 16+ PURECHAOS.

The Best Of: EURO 2016 Ads

The battle to become European Champions commences this month but before a ball is kicked in anger there's another battle underway. EURO 2016 is about to take the summer by storm and for businesses that equals eyeballs, money and a marketing opportunity like no other. So who comes out on top of the tournament ad game? You decide.

Europecar Road Trip with three Arsenal players

Sure, it may well be a simple marketing ploy for us to rent a car and head to the hills, or better yet, 'Dinosaur World', but this video from Europecar adds a little more play to the approach.

Everton Host Hollywood's Creed

Everton's Goodison Park plays a starring role in the new 'Rocky' franchise 'Creed', which will be released in the UK this weekend.

Vardy Goes Blackout

The top goalscorers in Europe's big leagues will undoubtedly bank seven figures per year from a boot deal. Jamie Vardy is the leading marksman in the Premier League and now, understandably, he's after a bigger slice of the cake.