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Arsenal and adidas Dial Things Back Beautifully with the 2026/27 Third Kit

Arsenal and adidas have unveiled the club's new third kit for the 2026/27 season, and while it draws on some of the most recognisable visual cues in the club's history, the overall result feels notably different from many recent releases. This is a shirt built around heritage, but delivered with a much lighter touch.

Performance Football Apparel

Grenoble Foot 38 Launch Their New Home Shirt in Artistic Style

In a summer overflowing with new kit releases, cutting through the noise is no easy task. But Grenoble Foot 38 have once again shown that sometimes it's not the shirt itself that makes people stop and look, but the story told around it.

Performance Football Apparel

The Worker Bee Takes Centre Stage for Manchester City’s 26/27 Away Shirt

Manchester City and PUMA have just delivered a masterclass in how to launch a football shirt. Forget a few social media teasers and a carefully timed photoshoot. This was a full-scale takeover of Hong Kong Harbour, complete with fans gathering in anticipation and, somehow, a floating football pitch stealing the spotlight. As far as kit reveals go, it doesn't get much better than that.

Features

The Best Football Rebrands Begin With What’s Already There

For a while, modernising a football club meant teaching it to look less like one, with crests stripped back and typefaces made geometric.

Lifestyle Sneakers

The Nike Air Max 'Joga Bonito' is Nostalgic Perfection

Few brands do football nostalgia quite like Nike. The new Air Max Joga Bonito is proof of that, blending two iconic pieces of Swoosh history into one silhouette that feels tailor-made for anyone who grew up worshipping Brazilian football and R9 in particular.

Performance Football Apparel

Han-Noah Massengo Shot the FC Augsburg 26/27 Away Kit Campaign

The kit is clean. The story is even better. FC Augsburg handed Han-Noah Massengo the camera to shoot their new away kit campaign, and football is better for it.

Performance Football Apparel

The Olympique Lyon 26/27 Third Shirt is a Branding Masterclass

Sometimes a football shirt comes along that manages to do something genuinely different. Not through a wild colourway or a controversial graphic, but by rethinking a design element that's usually taken for granted. That's exactly what adidas and Olympique Lyonnais have achieved with the club's new 2026/27 third shirt.

Performance Football Apparel

Liverpool and adidas Go Clean for 26/27 Away Shirt Design

Liverpool and adidas have unveiled the club's clean new away shirt for the 2026/27 season, and it's a design that will instantly strike a chord with supporters who appreciate a touch of nostalgia and minimalism.

Performance Football Apparel

Ezeta Turn Latina’s Architectural Identity Into a Striking Set of Kits for 26/27

In a football shirt landscape that's increasingly dominated by clean templates this year, heritage-inspired simplicity and subtle detailing, Ezeta continue to carve out their own lane, once again supplying Latina Calcio 1932 with a beautifully bespoke set.