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Performance Football Apparel

Minnesota Aurora Complete 2025 Kit Set With ‘Brighter Together’ Jersey

USL-W League outfit Minnesota Aurora FC have just unveiled their final jersey for the 2025 season, and it might be their most meaningful yet. Say hello to the Brighter Together Kit.
Performance Football Apparel

Ajax & adidas Reveal 25/26 Home Shirt Honouring Amsterdam’s 750th Anniversary

For a club that wears history as comfortably as it wears its iconic red and white, the latest drop from Ajax and adidas hits on every emotional note. The new 2025/26 home shirt marks not just a new season but a deep-rooted tribute to the 750th anniversary of the City of Amsterdam — a city as inseparable from Ajax’s identity as football itself.
Performance Football Apparel

Chelsea Unveil New Nike Home Kit For Next Season

Chelsea FC are the latest to unveil the new home kit for 2025/26, as Nike take inspiration from London’s iconic landmarks and creative culture to add a forward-edge to the traditional blue jersey. For the launch video, the club brought in some of the most established Chelsea fans including Central Cee and Suggs, to bring the new kit to life.
Performance Football Apparel

Nike Drops 2025 National Team Kits With Elite Innovation And Federation Fire

Hype for a summer of football continues as Nike drop the official national kits for 2025, which will be worn at the Women’s Euro in July. England, Netherlands, Norway and France receive a fresh new look, crafted with the high-end performance technology to match the stunning aesthetics.

Events

Travis Scott and Nike Bring Mad Maximus To Barcelona For One Night Only

Goosebumps in Barcelona as Nike and Travis Scott touch down in BCN for the latest Mad Maximus event. The best street ballers across Europe came together to compete between the concrete walls of Parc del Fòrum, whilst surprise appearances from Barça legends and a secret Travis concert made it a night to remember.
Performance Football Apparel

PUMA Reveal Manchester City 25/26 Home Shirt Design

There’s something powerful about breaking tradition. About doing things your own way. For Manchester City, that’s always been part of the DNA — and for the 25/26 season, PUMA channels that defiant spirit into a bold new take on the home kit.
Performance Football Equipment

Mitre Drop Official Match Balls For 2024/25 FA Cup & Women’s FA Cup Finals

As the English football season hurtles toward its crescendo, Mitre have pulled back the curtain on their showpieces for the grandest stages in the domestic game — the official match balls for the 2024/25 Emirates FA Cup Final and the Adobe Women’s FA Cup Final.
Performance Football Apparel

Brøndby IF Women & Modström Reveal Limited-Edition 1971 Shirt

In a fitting tribute to both legacy and ambition, Brøndby IF Women have unveiled a bold new chapter in their story — and it's stitched into a sleek new unisex polo designed in collaboration with fashion house Modström.
News

Lamine Yamal's Dancing To His Own Beat

After dancing past defenders to his own beat all season, it’s only right Lamine Yamal becomes the latest member to join the Beats By Dre family. Much like the young star himself, the creative is both playful and clever for the new campaign.
Performance Football Apparel

Bayern Munich Mark 20 Years At Allianz Arena With 25/26 Away Kit

Paying homage to two decades of one of football’s most iconic structures, FC Bayern Munich and adidas have unveiled the club’s new away shirt for the 2025/26 season – a stunning visual tribute to the 20th anniversary of the Allianz Arena. More than just a kit, it’s a canvas that paints a story of legacy, future, and one unforgettable farewell.
Performance Football Apparel

Top 20 Football Kits from the 2024/25 Season

The 2024/25 clock is rapidly running down, cup finals are approaching and title deciding games are immanent. It’s only right that we round off this season with a roundup of the best kits we have seen out there on the pitch. From classic home kits to celebratory anniversary shirts and disruptive special edition’s, here is our top 20…
News

New Balance & Atalanta Announce New Kit Partnership

New Balance has landed in Serie A, striking a multi-year deal to become the official kit supplier of Atalanta B.C. from the 2025/26 season. The partnership sees the Boston-based brand replace Joma, who’ve kitted out the Nerazzurri for the past eight seasons—an era that now includes their crowning as UEFA Europa League champions.
Design Books and Magazines

Umbro & SoccerBible Celebrate The Return Of The 1996 Drill Top With Special Edition Zine

As part of the return of the brand’s iconic drill top from 1996, Umbro and SoccerBible have partnered up to reveal a special edition zine, creatively celebrating the cultural impact of the apparel.
Lifestyle Clothing

Umbro Brings Back Its Iconic 1996 Drill Top

Umbro are raiding the archive to bring back one of their most iconic pieces, faithfully recreating and rereleasing for the first time ever the drill top worn by Liam Gallagher at the Maine Road Oasis gig in 1996.
Performance Football Apparel

Genoa CFC Collaborate With Casa Luzatti To Release Special Edition Jerseys

Genoa CFC are celebrating the work of artist Lele Luzzati by collaborating with Casa Luzzati to design a limited-edition collection. Headlining the capsule is two special Genoa jersey’s which incorporate Luzzati’s unique creative style.

Lifestyle Clothing

NIVELCRACK Serve Up Summer With Zesty ‘LEMONALDO’ Capsule

There’s something in the air. A whisper of summer. A hit of nostalgia. A taste of the tropics. NIVELCRACK have bottled all that up, added a generous squeeze of Brazilian swagger, and poured it into their SS25 capsule — ‘LEMONALDO’.

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