Creative Soccer Culture

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Performance Football Apparel

FC Como Women Announce Ground-Breaking Deal With Nike

In what is a huge move for women’s football, Nike has announced a groundbreaking multi-year sponsorship deal with FC Como Women, marking the brand's first partnership with an independent women’s Serie A football club.

Performance Football Boots

Umbro Update The Tocco Pro IV With "White/Poseidon/Blazing Yellow" Colourway

Refreshed for the Autumn months ahead, Umbro has dropped the Tocco Pro IV in a "White/Poseidon/Blazing Yellow" Colourway, pairing the new aesthetic with some new tech.

Performance Football Boots

Mizuno Reveal The Morelia Neo IV Beta 'Unlimited Black'

Offering the perfect combination of craftsmanship and tradition, Mizuno have just dropped the Morelia Neo IV β 'Unlimited Black’, which strips out the colour for classic look to complement the outstanding comfort.

Performance Football Apparel

Venezia Debut 24/25 Home Kit From Nocta

Following the announcement of their new partnership with NOCTA, Venezia have debuted their new home kit for the 24/25 season in their Serie A opener against Lazio.

Performance Football Boots

adidas Drop The COPA Pure II 'Made In Germany'

Continuing to celebrate 75 years of German craftsmanship, adidas have revealed the next drop in its 2024 ‘Made in Germany’ series, and it’s an update for the classic heritage of the COPA Pure II.

Performance Football Boots

How Innovations Like Tailor-Made Women’s Football Boots Help Prevent ACL Injuries

The 2024 Paris Olympics showcased the successes and issues for female footballers: inspiring comebacks, a packed schedule, and groundbreaking equipment.

Performance Miscellaneous

The Myths & Trendsetters Spurring Footballers To Cut Holes In Their Socks

To brands’ dismay, holey socks grace almost every pitch and obscure logos as players express their style and gain confidence. Is a total redesign needed?

Performance Football Boots

adidas Drop The 'Generation Pred 2.0' Predator 24

Continuing to champion the next generation of Predator wearers, adidas have dropped the ‘Generation Pred 2.0’, wrapping the Predator 24 in a regal “White/Core Black/Gold Metallic” colourway.

Performance Football Apparel

The Top 10 European Home Shirts Of The 24/25 Season

It’s that time of year, and with football back and mere days to before most European leagues are back in action, it’s time to pick out the best home shirts from across the continent.

Performance Football Boots

Mizuno Complete The 'Mugen Pack' With The Release Of The Morelia II

Completing the clean aesthetics of the Mugen Pack, Mizuno drop the classic Morelia II in a “White/Laser Blue/Gold” colourway that nods to the heritage of the Japanese brand.

Performance Football Apparel

adidas Launch 95/96-Inspired Newcastle United 24/25 Away Shirt

Harking back to the 95/96 season when the team were fondly known as ‘The Entertainers’, adidas have revealed the design for Newcastle United’s away shirt for the 24/25 season.

Performance Football Apparel

adidas Brings Back The Trefoil For Five 24/25 Third Jerseys

As part of the brand’s 75th anniversary celebrations, adidas has brought the iconic trefoil back to the pitch, with the launch of the 24/25 third jerseys for Arsenal, FC Bayern, Juventus, Manchester United and Real Madrid.

Performance Football Apparel

Why The Shorts Are The Best Part Of The 2024 Olympic Football Kits

Picture yourself in the Nike shorts that France are likely to wear in the men’s gold medal match against Spain today like we are. Ditto Japan’s Y-3 style and Guinea’s PUMA pair.

Performance Football Boots

New Boot Brand Sokito Announce DeAndre Yedlin As Ambassador

There’s a new, eco-friendly boot brand in town who go by the name of Sokito, and as they start to get a foot in the game, they’ve just announced the signing of FC Cincinnati’s DeAndre Yedlin, who joins the brand as investor and athlete.

Performance Football Apparel

adidas Launch Ajax 24/25 Third Shirt

Completing their set for the season, Ajax have revealed their new third shirt for 24/25 from adidas. The design draws inspiration from the ‘Amsterdammertje’, the iconic red posts that are so characteristic of the city Amsterdam.

Performance Football Apparel

Athens Kallithea Launch 24/25 Kappa Away Shirt

Taking inspiration from the club’s early years, when their kit combo led to the tongue-in-cheek nickname of “England”, Athens Kallithea have revealed their new away shirt from Kappa for the 24/25 season.

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