Creative Soccer Culture

Umbro Medusae Pro Packaging by 'LOVE'

This week saw the release of the Umbro Medusae Pro. In doing so the brand continued their creative collaboration with agency LOVE and packaged the product with the same multi-layered magnitude of which the boots are laden.

A boot that looks to seamlessly control creativity and flair with a light touch, whilst adding the tough tackling match winner of unforgiving leather, the special edition packaging carries the same qualities. Having worked with LOVE on many a project, from boot launches to the experiential design of Umbro HQ, this project carries a typically beautiful care for the finer detail.

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Dedicated to unleashing a fresh box of tricks, it's an incredibly well worked piece of print and packaging design. Naturally, the more you look, the more you spot - the lightweight elements championed, while the turn of pace effervescent. The product is a lightweight boot with a character of enigmatic strength and it's that charm that smothers this box of tricks. Sharp lock-ups celebrated, it's a collaboration that is vocal in design and alluring on the pitch. Take a look at the boots themselves here

See more projects between LOVE and Umbro, here.


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