Creative Soccer Culture

PUMA Channel Neymar's Roots For New Future 9 'Creativity'

Expression takes centre stage as PUMA drop the latest Future 9 ‘Creativity’ pack. Inspired by Neymar Jr and the raw flair of Brazilian street football, this one is built for those ballers who live and breathe Joga Bonito.

Whether you like it or not, creativity has always been football’s purest currency. Once again, PUMA are cashing in on it with the launch of their latest Future 9 ‘Creativity’ pack. The release taps straight into the soul of futebol arte, reflecting all things freedom, expression, and playing the game the way it was meant to be played.

Inspired by the streets, cages, and beaches of Brazil, the boot celebrates football before structure. Where flair comes first, and rules come later. It’s joyful. It’s the best part of football. And it perfectly embodies Neymar Jr.

The all-new Future 9 has been reimagined in a colourway that pulls directly from the Brazilian’s roots. Green, yellow, and white take centre stage, whilst layered artistic graphics give a more hand-painted, street feel to the design. The result is a boot that looks vibrant and expressive.

Brushstroke-style paintings flow across the upper, designed to reflect Neymar’s iconic unpredictability and style. It’s not clean or symmetrical. But that’s the point. Every line and texture mirror the improvisation, rhythm, and flair that defines creative football in its purest form.

But of course, the control mantra still sticks. Beneath the expressive visuals, the Future 9 still delivers elite performance though its adaptive FUZIONFIT upper, locking players in while allowing complete freedom of movement. GripControl Pro zones sharpen touch in tight spaces, while the FLEIGILITY outsole is built for quick pivots and sharp changes of direction. Perfect for those attacking midfielders who are constantly on the move.

This latest Future 9 Creativity is set to be worn exclusively by the man himself – Neymar Jr, as well as PUMA’s next star Xavi Simons.

Available now at prodirectsport.com/soccer

Author
Daniella Tyson

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