PUMA are no strangers to storytelling through design. For Chinese New Year the brand have taken a more refined approach, unveiling a Future 9 CNY edition that leans into elegance, symbolism, and premium detail rather than loud graphics.
At first glance, the boots lands in a clean, almost understated palette. A soft-white upper sets the tone, giving the Future a calm base, but look closer and subtle gold detailing runs throughout, catching the light without overpowering the silhouette. It acts as a clear nod to prosperity, luck, and all central themes of Chinese New Year.
Flip the boot over and it comes to life. The outsole arrives in a striking jade-green and metallic gold combination, instantly referencing jade’s cultural significance in Chinese heritage, symbolising protection, balance, and strength. The sculpted soleplate, with its fluid lines and aggressive geometry, feels like performance disguised as art. Even the studs carry a jewel-like finish.
As usual, the Future 9 carries more than just visuals. The same adaptive upper construction and dynamic fit system continue to do the heavy lifting, ensuring this boot is as much performance as it is aesthetics.
Available now at prodirectsport.com/soccer
