Creative Soccer Culture

PUMA Launch 'The Fearless Pack' For The 2022 World Cup

PUMA are the next brand to reveal their hand for the 2022 World Cup, launching the ‘Fearless Pack’, encouraging its roster to play without restraint in vibrant new looks for the Ultra Ultimate and Future Z.

The World Cup is the pinnacle for any player; the greatest stage upon which to shine. Encouraging its stars to not let their emotions hold them back when the world’s attention is upon them, PUMA launch the ‘Fearless Pack’, wrapping the Ultra Ultimate and Future Z in bold new “Fiery Coral/Fizzy Light/Puma Black” colourways for the build up to Qatar and the tournament itself. It’s the second World Cup pack to drop, arriving in a bright uniform contrast to the adidas ‘Al Rihla’ pack, which was launched earlier this week.

Kicking off with the Ultra Ultimate, and it features another smart execution of the brand’s iconic formstripe, similar to the ‘Faster Pack’ variation. The upper is constructed from PUMA’s innovative and lightweight ULTRAWEAVE technology, the brand’s lightest, highest-performance material ever developed – the same material that is used for the brand’s primary jerseys. PWRPRINT in the upper then offers micro level stability, enhanced ball contact and durability. 

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Then, the Future Z 1.4 features the same colour execution as the Ultra Ultimate, with the “Fizzy Light” popping over the “Fiery Coral” base. The branding on forefoot and heel also play out in the same “Fizzy Light” accents, ensuring a unique look. Neymar will be the man to lead the Future charge in Qatar, though all PUMA athletes will be switching into this new colourway in the coming weeks.

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hop the PUMA Fearless pack at

Daniel Jones

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