Creative Soccer Culture

PUMA x Pro:Direct Launch The Future 2.1 "LDN City Pack"

PUMA have collaborated with Pro:Direct Soccer to launch an urban-infused LDN City Pack which consists of a Future 2.1 and One 18.1 football boots as well as a special edition Future AVID NetFit sneaker.

Pro:Direct hooked up with two of London's' finest creative talents in Poet & Yinka and set them the task of working their craft over a trio of PUMA's latest footwear models. The results are steeped in London influence and low-key storytelling style, and furthermore they'll be worn on-pitch by Marko Arnautovic when West Ham host Man United on Saturday.


The inspiration behind the Future 2.1 boots is the estates of London. From the outside they're cold, grey and solid, but it's what's inside that makes them a unique place to live and grow. The inside of an estate and the people who live within it inspired the patchwork graphic on the insoles of both the Future 2.1 and ONE 18.1 boots.

This patchwork is a series of patterns found on things that represented Poet’s childhood growing up in London: bus tickets, take away menus, sweet wrappers, old mobile phones etc. On the outside the light concrete upper represents a typical London tower block, and "No Ball Games" wording on the heel represents the rebellious nature using your home as your urban home ground.


Above: The PUMA x Pro:Direct ONE 18.1 LDN City Pack | Below: The PUMA x Pro:Direct Future AVID NetFit Sneaker


Shop the PUMA x Pro:Direct LDN City Pack exclusively at from Sep 29.


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