Creative Soccer Culture

PUMA x Pro:Direct Launch The Future AVID NetFit Sneaker

PUMA and Pro:Direct complete their LDN City Pack collaboration with the launch of a streetwear option to accompany the two on-pitch editions. The Future 2.1 football boot is transformed into a lifestyle silhouette which lands with low-key vibes.

Making their own entrance into the football-inspired sneaker market, PUMA place the NetFit upper technology of the Future football boot on top of an Ignite Foam midsole for a design that merges the worlds of lifestyle and performance with the smoothest of results.


The aesthetic of the sneaker follows the theme of the LDN City Pack designed by two of London's' finest creative talents: Poet & Yinka. The upper represents the capital by night with a "Black/Grey" tonal design that hosts snippets from the insoles of the football boots, which feature a patchwork print made up of patterns found on things that represented Poet’s childhood growing up in London: bus tickets, take away menus, sweet wrappers, old mobile phones etc.


Above: The PUMA x Pro:Direct Future 2.1 LDN City Pack | Below: The PUMA x Pro:Direct ONE 18.1 LDN City Pack


Shop the PUMA x Pro:Direct LDN City Pack exclusively at from Sep 29.


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