Creative Soccer Culture

Closer Look | adidas Hunt Series

Ready, steady, glow... adidas have released another limited edition pack this time with the Hunt pack coming to fruition. We take a closer look at the collection which packs a new unique on-pitch twist for the winter months.

The German brand are at it again with adidas this time rolling out the limited edition "Hunt Series". Each of the four silos have received the visuals update but remain the same in terms of tech used on each boot, apart from the f50 that debuts a one-piece, next-generation upper material. A busy 2014 for the Predator is capped with the final and 14th edition of the boot on this landmark year for the brand's most famous silo.

It doesn't seem that long ago when we saw the Predator Instinct make its debut at the World Cup, so to think this is the 14th Predator since then marks a whirlwind few months for the boot. Since the original we have seen many different variations of the Predator, in terms of colour and tech used, we also saw the Pred on a diet for the recent Crazylight Pack with a drop in weight from 275g down to 215g.

Some description

This time the Predator along with the other silos are back to the standard weight, however the adidas innovation team have given each silo the ability to glow in the dark. The green/white theme runs across the entire series with each upper splashed with a glow in the dark material for a radioactive look when the lights go out. The Pred and 11Pro maintain the 'Battle Pack' print, only this time the pattern is dipped in the reflective treatment for ultimate glowing projection. Next step for adidas, bribing a groundsman to sort out a powercut for the boots' first televised game. That's next level marketing.

The adidas Hunt Pack will be available through selected online stockists including Pro-Direct Soccer. Does the glow in the dark feature get your approval? Let us know.

Author
Admin

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.