Creative Soccer Culture

Football Apparel

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Performance Football Apparel

adidas Launch 'Creator Studio' 2017/18 Third Kits

Using fans of each club to help design their shirts through their 'Creator Studio' initiative, adidas have launched the 17/18 third kits for FC Bayern Munich, Real Madrid CF, Manchester United, Juventus and AC Milan.

Performance Football Apparel

adidas Creator Studio Winner Presents Real Madrid Third Jersey

Winner of the adidas Creator Studio project for Real Madrid, lifelong fan Jesus Serrano was flown out to Los Angeles to present his winning design to Zinedine Zidane and members of the Real Madrid team at their UCLA campus training base. We caught up with Jesus to talk about his winning design.

Performance Football Apparel

Arsenal Launch 2017/18 PUMA Third Shirt in Sydney

Arsenal go dark down under by unveiling their PUMA 2017/18 third kit during their pre-season tour of Australia in Sydney. Petr Cech, Olivier Giroud, Laurent Koscielny, Nacho Monreal, Mesut Ozil and new signing Alexandre Lacazette all filled the Sydney Harbour backdrop for a sunset launch of picturesque style.

Performance Football Apparel

Chrystie NYC Launch Football Shirts

New York streetwear store Chrystie have presented their own football shirts that cruise their way to the very best in the scene with a lethal combination of black and purple accompanied by red and white stripes.

Performance Football Apparel

Nike Change Netherlands Women's Team Crest For EURO 2017

With the Dutch Women's National Team ready to embrace Euro 2017, Nike have worked with creative agency Wieden+Kennedy to change the Royal Crest to a more fitting representation for the 'Orange Lionesses'.

Performance Football Apparel

adidas MLS 2017 All-Star Jersey

With the 2017 MLS All-Star Game fast approaching, adidas have unveiled what the players facing Real Madrid will be wearing on August 2 at Soldier Field in Chicago, and it's a blast of beautiful nostalgia of ’90’s.

Performance Football Apparel

Bayern Munich 2017/18 adidas Away Shirt

Bringing retro back round again but with modern, free flowing form, the FC Bayern Munich 17/18 away shirt by adidas sees a colour combination go to work with serious flavour. One for the contemporary purist with a subtle nod to historic patterns, there's a lifestyle approach played out in a performance world.

Performance Football Apparel

AC Milan 2017/18 adidas Away Shirt

All style, all day. When you blend the adidas stripes with the AC Milan charm, the end product is always going to turn fashion savvy faces. In launching the 17/18 AC Milan away kit, adidas have landed down on the kit release runway with another gem.

Performance Football Apparel

Chelsea 2017/18 Nike Home & Away Shirts

Chelsea Football Club will wear Nike for the first time in their 112-year history as the club reveal their 2017/18 home & away shirts on the back of their multi-year partnership with the Swoosh.

Performance Football Apparel

Benfica 2017/18 adidas Home Shirt

Buttoned up rebellion. Benfica unveil their 2017/18 adidas home shirt soaked in '60s style and cultural charm. A tribute to the king of the club – Eusebio.

Performance Football Apparel

Juventus 2017/18 adidas Away Shirt

Has a new badge ever looked so good? Given an embroidered blue finish, Juventus and adidas have launched the 2017/18 away kit that will be suited as this team of giants travels from city to city.

Performance Football Apparel

Cesar Azpilicueta & Jesse Lingard Join Iker Casillas In Collaborating With Storelli

A growing roster of talent bolstered by a silverware shining starlets, Brooklyn-based innovator Storelli has unveiled two Premier League players who have backed the brand in the shape of Jesse Lingard and Cesar Azpilicueta.

Performance Football Apparel

Manchester United 2017/18 adidas Home Shirt

One of the biggest dates on the Manchester United pre-season calendar, adidas have unveiled the club's 2017/18 home shirt. Buttoned up with a bold and sophisticated standard set, it's a strong look as the club turns all eyes to the forthcoming season and an impending tour of the United States.

Performance Football Apparel

Bournemouth 2017/18 Umbro Home Shirt

Umbro and AFC Bournemouth unveil the first design of their new partnership with the launch of the Cherries' 2017/18 home shirt. The new campaign marks the beginning of a club record deal that will see the Double Diamond sit on the red and black stripes for the next five years.

Performance Football Apparel

Arsenal 2017/18 PUMA Home Shirt

PUMA roll out the new Arsenal 2017/18 home shirt for the FA Cup winners in the famous red and white of the Gunners. The smart collar design returns for the first time since 2006 and the colour of the shirt is a darker red compared to last season.

Performance Football Apparel

Southampton 2017/18 Under Armour Home & Away Shirts

Southampton and Under Armour enter their second season together by launching both home and away kits for the 2017/18 Premier League season. Dipped in 80s style and finished in an elegant design, it's wide stripes at home and thin stripes away for the Saints.

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