Creative Soccer Culture

adidas Launch The 2018 MLS All Star jersey

The mark of the elite. Ahead of the annual fixture in August this year adidas Football have unveiled the 2018 MLS All Star Jersey for this summer's match against Italian heavyweights Juventus at Atlanta United's stunning Mercedes-Benz Stadium.

Each year adidas create a typically crisp design for the MLS All Star team, and the 2018 edition doesn't break that trend. Using a bold restyling of an iconic design, the jersey is coated in cream white with red and blue chevrons on the sleeves – in a similar style to the adidas kits currently being worn in the 2018 World Cup.

mls all star_0002_DSCF9095.jpg
mls all star_0003_DSCF9089.jpg

The MLS mantra of Club, Country, Community is used at the back neck of the jersey, and the 2018 All Star game mark is at the jock tag. The four intersecting lines shaped into a railroad crossing is a direct nod to the rich history of Atlanta’s transportation structure, first with the construction of the Western and Atlantic Railroad and now the location of the busiest international aerial hub in the world. The sleeve has as special 2018 MLS All Star triangular patch to work within this modern design. 

mls all star_0005_DSCF9080.jpg
mls all star_0010_DSCF9024.jpg

The Serie A champions will visit Atlanta United's Mercedes-Benz Stadium in Atlanta on August 1 to take on the best of the MLS players. The midseason showcase annually attracts the most prominent clubs in the world, and Juventus follow in the footsteps of the likes of Real Madrid, Manchester United, Arsenal, and Bayern Munich.

The city of Atlanta is currently riding a football wave of hype as Atlanta United are drawing in crowds of over 70,000 for their home games, and MLS will tap into that success by bringing the party to the people.

Author
joe.andrews

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.