This is the San Pio X 2026 away kit. Or rather, the “O-way” kit, an exploration by creative studio Modi of design aesthetics that shift away from the conventions of traditional kits.
It’s always refreshing to see someone do things differently. To see a club think outside the box, challenge convention, and build an identity rather than lean on one. Even more so when that club sits in the lower leagues, where creativity often has fewer commercial constraints and far more freedom. Step forward San Pio X, Erreà, and creative studio Modì.
An amateur club from Italy, San Pio X may operate far from football’s elite, but that distance is exactly what allows projects like this to exist. With Modì at the helm of design and communication, the club has embraced experimentation, using its new Erreà away shirt as a vehicle for ideas, not just colours.
The concept is simple in name, radical in execution. O-way literally means “other way” — a new way of understanding what an away kit can be. A bold, replicable format that challenges one of football design’s most sacred cornerstones: the stripe.
Rather than removing stripes altogether, Modì chose to reinterpret them. Starting from the traditional striped pattern, the design collapses inward, converging into the sponsor logo. The result is a visual black hole — a gravitational centre that absorbs the light of football’s past and distorts it into something unfamiliar. A shirt that feels like it’s swallowing tradition whole, then bending it into a new dimension.
Where the San Pio X home kit celebrates the honesty and concreteness of amateur football, the O-way jersey does the opposite. It projects a provincial club into a new galaxy, where kit design becomes a communication tool rather than a decorative afterthought. It’s conceptual, confrontational, and deliberately distant from nostalgia.
And nostalgia is exactly what this kit pushes against. In a football world increasingly obsessed with remakes, throwbacks, and vintage references, Modì and San Pio X choose not to look back. Instead, they carve out a new frontier for the away kit — one that respects history without being trapped by it.
The launch itself is part of a wider 360-degree communication project. A campaign video, created entirely using AI, imagines the dreams of amateur footballers breaking free from the confines of ageing local locker rooms. It channels that familiar mix of madness, romance, and obsession that defines grassroots football — then launches it beyond the boundaries of neighbourhood pitches and Sunday routines.
After years of research, analysis, and content creation in the football design space, Modì has effectively turned San Pio X into its own experimental lab. A place where ideas can be tested, narratives can be built, and kits can mean something again. Crucially, this is all made possible through Erreà’s customisation capabilities, proving that disruptive design isn’t reserved for the elite.
The O-way kit doesn’t ask to be liked. It asks to be understood. And in doing so, it reminds us that some of the most interesting work in football culture is happening far from the spotlight — where tradition can be bent, absorbed, and reimagined entirely.
Excited to see more from this space.
Prod. Co & Agency:
@quellidimodi
Art Direction:
@quellidimodi
Creative Director & designer:
@marco_camu
Head of Content & Film-director:
@christianmarziano
Head of Production & PR Manager:
@danieleilgiovanebotti
Video Editor:
@edoardo_cuoghi_photographer
AI Specialist:
@mirkodor_
