Creative Soccer Culture

Borussia Dortmund & PUMA Finally Reveal New 25/26 Home Kit

Borussia Dortmund and long-standing partner PUMA have just unveiled their latest home kit for 2025/26. BVB enter a new Bundesliga season with a bold yet unmistakeable black and yellow look, one that screams attitude and creativity.

Few clubs command as strong a visual identity as Borussia Dortmund. We all know the about the Yellow Wall and the passion of the fanbase. The Schwarzgelben and PUMA continue with the bold looks for 2025/26, as they reveal a new home strip filled with that unmistakeable BVB DNA. It's bold, it's dynamic, and it's perfect for a statement season.

This shirt is everything you would expect from a Dortmund kit. The distinctive yellow base, a staple of BVB heritage, keeps to tradition whilst we see amore disruptive graphic than usual across the front of the design. A bold blend of black brushstrokes slashed across the chest and shoulders create an almost digital aesthetic, evoking a sense of urban street art and the raw intensity of the Yellow Wall. Vodafone makes its first official appearance on a Dortmund home kit, the iconic red logo switched out for solid black and harmonising with the full yellow/black colour palette of the design.

Borussia Dortmund’s new home kit is a statement of modern kit design, showing off the aggression and intention the team have going into the new Bundesliga season. Watch out.

The new BVB home shirt is available 8 August at prodirectsport.com/soccer

Author
Daniella Tyson

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.