Creative Soccer Culture

adidas Launch Real Madrid 23/24 Third Shirt

Celebrating the club’s iconic crest as well as memorable performances at night, Adidas launch the Real Madrid 23/24 third shirt, which features a black base, carbon-toned border and yellow accents.

Arriving as a tribute to iconic Real Madrid third kits of past seasons, the La Liga side’s new kit recodes an iconic dyed black colourway, updated for the season via a bright shock of yellow on the club’s crest, punctuated by a carbon-toned border around key markings. The black colourway is chosen to emulate what was worn when Real Madrid were crowned champions after an epic UEFA Champions League Final in 2000, imbuing a sense of nostalgia and confidence. The yellow from this famed shirt has also been carried through, as adidas designers pulled inspiration and colour from the iconic crown of the club’s emblem and reimagined it as bold tones on the chest, and club initials carried proudly on the left side of the collar.

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It’s clearly a big contrast to the new home shirt, although it’s not all that different to the away kit in terms of the general look from a distance, leaving a question mark over how often this one will realistically be needed.

Sam Handy, Vice President for Design Football at adidas said: “We’ve taken inspiration from Real Madrid’s long-standing place as trendsetters in the game of football, to create something that allows fans and players to stand out. First and foremost, this is a piece built to support athletes on the biggest stage. However by designing at the intersection of legacy, identity and expression, this is a jersey built to be as successful for the fans on the street, as it is for the players on pitch.

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Pick up the Real Madrid 23/24 third shirt at prodirectsport.com/soccer

Author
Daniel Jones

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