Creative Soccer Culture

PSG x Jordan Launch Collaborative 19/20 Fourth Shirt

Paris Saint-Germain fire up their hype machine for 2020 as the club's first Jordan collaboration of the new decade arrives in the form of the 2019/20 fourth kit. The Jordan Brand's link up with PSG goes from strength to strength as a fresh clothing and footwear collection is headlined by that stylish new on-pitch jersey.

PSG can already boast a Jordan branded 2019/20 away shirt, and now they'll have a choice for the rest of the season as Nike push their Swoosh aside to let the Jumpman logo dance on an understated black kit with a vibrant French tricolour flag running down the middle of the jersey. Black shorts and socks complete the on pitch look, once again with Jumpman logos sitting opposite the PSG club crest.

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The fourth kit marks the latest chapter in football's most significant and game-changing collaboration of all time. PSG have fused streetwear into their club and owned a space where fashion meets sporting cross-cultures, a prime example of that being NBA's Zion Williamson teasing Spring 2020 collection earlier this month – it's coincidence that the fresh PSG x Jordan capsule launches on the same week that the inaugural NBA regular season will be played at the AccorHotels Arena in Paris. The Charlotte Hornets and the Milwaukee Bucks mark a historic first for the French capital and over 150,000 fans declared interested in tickets, highlighting the link between Paris, Basketball and the Jordan Brand.

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With Jordan Brand heavily represented across Paris, PSG's new fourth kit will add to the world-renowned label seen on the street, basketball courts and football pitches. Launched alongside the kit is a full lifestyle collection, including tracksuits, football training jerseys, a basketball jersey and three footwear drops, all of which celebrate Paris and its passion for football and basketball. No waiting for this collection either, the whole lot is available immediately.

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As for the new fourth shirt, Paris Saint-Germain will wear it for the first time in their Ligue 1 clash with Montpellier on February 1, but you can expect it to be used in the Champions League when the knockout stages commence with a two-legged heavyweight tie against Borussia Dortmund in the Last 16.

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Shop the full PSG x Jordan 19/20 collection at prodirectsoccer.com

Author
joe.andrews

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