Keeping the party truly topped up, adidas brought Rich the Kid on stage and in the mix with Juventus players as they celebrated their Elite Soccer Program in Atlanta. The MLS All Star game being given a weeks worth of attention, it's a showcase and spectacle that just gets bigger each year.

The Elite Soccer Program is one that has been running throughout the MLS All-Star Week and itĀ features 50 of the best and most creative u-17 MLS Academy players as nominated by their MLS Clubs. Following their All-Star Game Tuesday afternoon, players returned to their player lounge at the Hyatt Regency Downtown Atlanta for a special performance by Atlanta native Rich The Kid and appearances by the Juventus team members. Unique and going the distance in bringing through a next generation, it mixed contemporary stars with those that are rising.

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Always looking to add an element of bespoke flavour, it was from the feet to the shirt where Rich the Kid began this performance. Donning the limited-edition AM4MLS lifestyle shoe which he co-designed with other local Atlanta legends Darlington Nagbe of Atlanta United and artist Travis Love, it's a strong look all over that was completed with the 2018/19 Juventus Home Jersey. You can see more info here about the AM4MLS shoe, which was assembled at the adidas 'SPEEDFACTORY' USA based in Atlanta.


There could only be one place on the planet where a party like this can pop off. A week long showcase around a fixture that brings some of the best of the MLS together to face a giant from the European scene. Adding some sizzle to the summer - we're into it.