Creative Soccer Culture

adidas Launch The Juventus 2018/19 Home Shirt

Juventus join the 2018/19 kit party by unveiling their new home strip ahead of their final game of the current Seire A season this weekend. Dropping before football goes full World Cup mode, the 18/19 strip features a unique striping composition.

On the back of winning their seventh consecutive Italian league title Juve will wear their new 18/19 home shirt when they complete their league season at home to Verona on Saturday. In another shirt that honours the club's past, the jersey features a new collar construction alongside those famous black and white stripes.


Dominating Italian football in a league with sleeping giants and European powerhouses is impressive. Juve continue to stride into new places, and the new shirt uses two vertical stripes on the front with just one on the back to complete a bold and simple design. That new logo still working in strong style.

The 18/19 home kit continues the club’s redesigned identity: ‘Black and White and More’. Francesca Venturini, Designer at adidas Football commented: “Juventus isn’t just one of the most ambitious clubs in the world from a football perspective, but also in terms of having a bold and forward-thinking approach to design. The redesigned identity of ‘Black and White and More’ guides all of our work with Juventus and allows us to innovate with modern interpretations of a historic club. This new home jersey is a great example of that.”


Pick up the Juventus 2018/19 home shirt from


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