Chelsea are a wounded animal, ready to lash out and fight back to reclaim their position amongst Europe's elite. A big season awaits for Conte's men and the new adidas #FirstNeverFollows video plays on that. A ballsy, selfish, no nonsense approach for the men in blue.

Chelsea have nothing but themselves to concentrate on this season. No European distractions, the task is simple – play their game and let other worry about them. A new generation of the club sits in line with a new direction for adidas Football and the complement each other well. Swag and attitude all over, Chelsea, more than any other club, can't wait for the season to get started – that lion that sits on their chest, he's hungry.

Some description

Chelsea will be wearing an all-white third strip for the 2016/17 season. Simplistic on first inspection, but look closer and you'll see a large embossed lion on the sleeve, three stripes on the side panels in Chelsea blue, two different coloured crests, and a tailored “Chelsea FC“ collar tape. 

Want it? Pick one up here.