Creative Soccer Culture

Nike Reveal Holland World Cup Home Kit

New crest design to celebrate 125th anniversary of KNVB

Nike have celebrated the 125th anniversary of the founding of the KNVB (Royal Dutch Football Association) with the launch of their 2014 World Cup home kit featuring a striking new crest. An enlarged white lion symbolizes a new era in Dutch football and the team’s core values of simplicity, honor and unity.

Unsurprisingly the new Dutch jersey is in traditional orange and sports a modern V-neck collar, providing a classic and clean canvas on which to showcase the new crest. Beneath the crest is the Royal Dutch Football Association’s founding year of 1889, along with 2014 to commemorate its 125th anniversary.

The lion has been used on Dutch kits since 1907. In the 1960s and '70s it was shown as large and free but in black, while in recent times only its head has been shown wearing a crown. For 2014 the re-designed lion is white and larger to represent the pride of Holland and the unity of their players.

Nike also collaborated with legendary Dutch graphic designer and typographer Wim Crouwel to create new names and numbers. Crouwel created a modern font which also possesses a retro aesthetic with the lines inside the numbers being reminiscent of the numbers famously seen in football in the 1970s.

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Available at: Pro-Direct Soccer


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