Creative Soccer Culture

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Performance Football Apparel

PUMA Launch Valencia 23/24 Home & Away Shirts

Drawing influence from the Mediterranean lifestyle and the future, with one eye on the next generation, PUMA have launched both the Valencia home and away jerseys for the 23/24 season.

Performance Football Apparel

New Balance Reveal Lille 23/24 Home Shirt

With a subtle reimagination of the club’s iconic V shape design feature, which has been synonymous with the club’s home shirt since its inception in 1944, New Balance reveal the new LOSC Lille home shirt for the 23/24 season.

Performance Football Boots

adidas Complete The 'Crazyrush Pack'

Hot on the heels of the recently released next generation X Crazyfast, Adidas complete the ‘Crazyrush pack’ with the release of the Predator Accuracy and Copa Pure in corresponding colourways.

Performance Football Boots

Mizuno Launch The Next-Generation Morelia Neo IV Beta

Lining up with the Japanese ‘Kaizen’ philosophy of continuous improvement, Mizuno release the next generation Morelia Neo IV β, which evolves the silo on numerous aspects to increase the feeling of a second skin.

Performance Football Apparel

Napoli Reveal 23/24 Home & Away Shirts From EA7

Ready to defend their Serie A title, Napoli have unveiled their new home and away jerseys for 23/24 from EA7. The 2023/24 collection has been designed by Valentina De Laurentiis for the third consecutive season in collaboration with EA7.

Performance Football Apparel

Lazio Release 23/24 Home & Away Kits From Mizuno

The 2023/24 season marks the 50th anniversary of the first historic Lazio Scudetto, and to celebrate that historical milestone, the club’s 23/24 home and away shirts from Mizuno are inspired by that iconic team led by Tommaso Maestrelli.

Performance Football Apparel

Chelsea Reveal 23/24 Home Shirt From Nike

Taking a touch of inspiration from the 97/98 wardrobe, Chelsea have revealed their new 23/24 home shirt from Nike, which sees the inclusion of white panels under the arms along with an iridescent club crest.

Performance Football Apparel

adidas Launch Juventus 23/24 Away Shirt

Inspired by the iconic snow-capped glacial peaks of the Italian Alps, Juventus have revealed their 23/24 home shirt from adidas, which rekindles the club's relationship with pink.

Performance Football Apparel

Salford City, adidas & Pro:Direct Collaborate For Limited Edition 'Salford Lads Club' Shirt

Salford Lads Club celebrates its 120th anniversary this year, and to help raise funds for the centre, Salford City FC have partnered with adidas and Pro:Direct Soccer to produce a limited edition shirt, which the team will wear in select fixtures this preseason.

Performance Football Apparel

adidas Launch Ajax 23/24 Home Shirt

As stylish as always, Adidas unveil the Ajax home shirt for the 23/24 season, and it sees the club crest taking up a central position on the chest for the first time in over 15 years.

Performance Football Apparel

Venezia Reveal 23/24 Prematch Shirt

Venezia get their 23/24 wardrobe underway with their new prematch shirt from Kappa, which is once again designed by Bureau Borsche and pays tribute to the soul of the city inspired by its people.

Performance Football Apparel

adidas Launch AS Roma 23/24 Home Shirt

Following on from the announcement of their new partnership, Adidas reveal the AS Roma 23/24 home shirt, with a design that features iconic elements of the Giallorossi early 1990s jersey, updated with a modern-day style.

Performance Football Boots

The Nike Tiempo Legend 10 Debuts As Part Of The 2023 'Shadow Pack'

As is traditional around this time of the year, Nike drop the Shadow Pack, stripping its boot roster of colour for a dark option that’s perfect for preseason. Only this year it serves as the opening release for a rather special boot – the Tiempo Legend 10.

Performance Football Apparel

Chelsea Launch 23/24 Nike Trainingwear Collection

While Chelsea fans eagerly await the reveal of their new kit for the 23/24 season, they’ll have to content themselves for now with the reveal of the club’s new trainingwear collection from Nike, which was revealed as players returned for the start of preseason.

Performance Football Boots

The Surgeon Collective Creates Custom Nike Boot For LAFC's Kellyn Acosta

Taking custom creations to a whole new level, The Shoe Surgeon has teamed up with USMNT and LAFC Midfielder, Kellyn Acosta, to create his first game-worn football boot in celebration of the El Trafico match against the LA Galaxy on 4 July, 2023.

Performance Football Apparel

Benfica Reveal 23/24 Away Shirt From adidas

Celebrating the club’s 120th anniversary, Benfica have released their 23/24 away shirt from adidas, with a design that pays tribute to the millions of club fans across the world.

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