Creative Soccer Culture

Leicester City Reveal Limited Dodici Otto Edition Of Their 23/24 Third Shirt

Leicester City have unveiled a limited edition version of their adidas third shirt for 23/24, crafted in collaboration with local creative designer, Dodici Otto.

Celebrating the vibrant essence of Leicester, seamlessly intertwined with the proud legacy of its Football Club, Leicester City have unveiled a new limited edition version of their third shirt for the 23/24 season, produced by adidas and embellished by creative design studio, Dodici Otto. Only 200 shirts have been released, with the design being a tribute to the city's illustrious history and the boundless creativity of its residents, embodying the 'Made From Leicester' ethos that resonates within both LCFC and Dodici Otto.

leicester 2-min.jpg
leicester 3-min.jpg

Founded in 2017 by Jordan Hicks, Dodici Otto was last notably present in the top tier of English football when they produced a special shirt to commemorate Chelsea’s Champions League win back in 2021. Now, the studio’s unique style is once again spread across a football shirt.

At the heart of the Leicester City design lies the ‘FNQ: Foxes Never Quit’ motto, proudly displayed next to the famous club crest. The royal blue coloured coordinates of King Power Stadium further emphasise that 'home is where the heart is' for Leicester City supporters.

leicester 1-min.jpg
leicester 4-min.jpg

Speaking of the Leicester City collaboration, Hicks said: “Made from Leicester – a lot of homegrown talent comes from this city and it’s important to highlight the talent we have. This collaboration is a proud moment, aiming to bridge the gap between communities, and inspire the youth of tomorrow. The ambition is to continue to innovate within the football shirt industry, fusing football and fashion together.

leicester 6-min.jpg
leicester 7-min.jpg
leicester 8-min.jpg

Only 200 of the Leicester Dodici Otto shirts were produced and they went on sale exclusively in the Foxes Fanstore from Friday 20 October.

Daniel Jones

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.