Creative Soccer Culture

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Performance Football Apparel

Virginia Dream FC Drop 24/25 Away 'Crown Jewels Kit'

Continuing their creative journey in the game that has become something of a calling card, Arlington-based amateur football club Virginia Dream FC have dropped the ‘Crown Jewel Kit’, their new bespoke away strip for the current campaign.

Performance Football Boots

PUMA Partner With Artist For The Limited Edition Future x Orlinski

Hooking up with French sculptor and Neo-pop artist Richard Orlinksi, PUMA have dropped the limited edition Future x Orlinski, fusing the artist’s unmistakeable style with the world of football.

Performance Football Apparel

Macron Present New 24/25 Third Shirt Design For Bologna

Drawing inspiration from modern art, Macron has revealed the final piece in the Bologna-shaped puzzle, with the reveal of the Serie A side’s new third shirt for 24/25.

Performance Football Apparel

hummel Team With Fashion Brand Halo For Special Edition Denmark Kit

Diving into the football x fashion space, sports brand hummel brought their Danish fashion brand HALO in to create a new national team jersey for Denmark. The design celebrates the power of unity, and will debut in the Nations League match against Spain on 15 November at Parken Stadium.

Performance Football Boots

PUMA & Pro:Direct Drop The Limited Edition Ultra x Mexico

Taking their obsession with speed to new heights, PUMA have partnered with Pro:Direct Soccer to release a special edition of the Ultra Ultimate, which features details inspired by the Mexico Grand Prix.

Performance Football Boots

Messi & Bad Bunny Team Up For Collaborative adidas F50

World’s collide as the goat meets the bunny, with adidas Originals officially revealing the Bad Bunny & Messi Collection, which celebrates the incredible connection between music and sport.

Performance Football Equipment

Nike Present The 24/25 Premier League Hi-Vis Flight Match Ball

As we edge towards the end of Nike’s 25-year tenure as official match ball supplier to the Premier League, we get what is the last hi-vis Flight match ball from the partnership.

Performance Football Boots

Rising Women’s Boot Brand IDA Release The ‘Breast Self Pack’

October is Breast Cancer Awareness month, and IDA Sport have released the Limited Edition ‘Breast Self Pack’ in support of the work of Know Your Lemons, to expand conversations around breast health and support early detection of breast cancer.

Performance Football Apparel

Caledonian Braves & Le Coq Sportif Launch 24/25 Home & Away Kits Designed By Acid FC

Scotland’s youngest professional team, Caledonian Braves, have just dropped two of the most attention-grabbing designs of the 24/25 season, and we touched base with Chris Ewing, Braves’ founder and Chairman, and Ed Cowburn, Acid FC’s Founder and Design Director to find out all about them and the club.

Performance Football Boots

adidas Present Jude Bellingham With First-Ever Signature Predator

Following on from his first signature clothing collection, Adidas present Jude Bellingham with his first-ever signature boot: the Predator ‘BelliGold’. Bellingham will wear the boot on-pitch for the first time this weekend when Real Madrid take on Celta Vigo.

Performance Football Apparel

The 10 Best Kit Sets Of The 24/25 Season

With the majority of teams having now revealed their full wardrobes for the current campaign, we take a look at the 10 best kit sets from the 24/25 season from across Europe.

Performance Football Boots

Nike Launch The 'Mad Voltage' Pack

Bringing a bolt of brightness to proceedings as we head into the darker winter months, Nike launch the ‘Mad Voltage’ pack. It sees the Air Zoom Mercurial, Phantom and Tiempo lining up with a uniform shock of voltage throughout.

Performance Football Apparel

adidas Present Special Edition Colombia Centenary Collection

Celebrating 100 years of Colombian football, adidas honour the nation, its people, its history and its Federation with a one-off special edition kit and capsule, which will be worn on Tuesday 15 October in the match against Chile.

Performance Football Apparel

adidas Partner With LeGer By Lena Gercke For Special-Edition Jersey For FC Bayern Women

Carrying a crucial message during Breast Cancer Awareness Month, FC Bayern Women and adidas, in conjunction with LeGer by Lena Gercke, have revealed a new special edition kit, which will be worn for the first time in their match away at Wolfsburg on 12 October.

Performance Football Apparel

adidas & Stonewall FC Launch 24/25 Kit Collection

Marking their fourth year of partnership, adidas and grassroots side Stonewall FC have revealed their kit designs for the 24/25 season. The collection includes the 'Unity 2.0' away kit, inspired by the transgender flag, in continued commitment to inclusivity and allyship.

Performance Football Apparel

Athens Kallithea FC & Kappa Present Monochrome 24/25 Third Shirt Design

Completing what is a particularly clean set for the season, Athens Kallithea have revealed their 24/25 third shirt from Kappa. The blacked-out design, available in long-sleeve and short-sleeve versions, arrives with an avant-garde black-and-white editorial campaign.

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