As their maiden MLS campaign continues on pitch, Austin FC are also busy building their identity and community off it. The latest step in this exciting journey has seen the club announce the launch of the ATXFC Artist Initiative, a platform to engage local Austin artists and incorporate original Austin-inspired artwork into Q2 Stadium.

The ATXFC Artist Initiative is set to celebrate Austin’s creative community by working with Austin artists to integrate artwork into Q2 Stadium, St. David’s Performance Centre, and a series of other Austin FC creative projects. It’s an incredible sign of the relationship that the MLS side have built with their fans, allowing their creative community to shape the club’s identity. 

The Initiative will feature a rotating mural at Q2 Stadium’s The Zebra Gate with three (3) original pieces of artwork featured in 2021. It will also see additional murals at Q2 Stadium and the St. David’s Performance Center. Inspired by one of the Club’s community pillars, Confidence for Creativity, the Initiative empowers the local artist community to be part of Austin FC’s identity, while elevating some of the City’s most important creators.

Austin FC aims to be a catalyst for all the things that make Austin the city we love. The creative community sits at the center of Austin’s identity, and we’re excited to launch a platform to celebrate that community,” commented James Ruth, Austin FC Senior Vice President of Marketing. “Austin’s creativity is visible throughout the city, and it felt right for us to extend that creativity to the experience at Q2 Stadium.

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A club is all about community...